Posts Tagged "Hot Topics"

Who Owns a Company Twitter Account?

»Posted in News & Resources

There’s an interesting case pending in the Northern District of California Federal Court – PhoneDog v. Kravitz – that highlights two hot issues: 1) how important social media has become in the business world; and 2) what a business should do to protect their valued social media contacts. Here’s the background: While an employee at PhoneDog, Kravitz used a PhoneDog Twitter account (@PhoneDog_Noah) to send out information on behalf of the company and promote the company’s services.  After leaving PhoneDog, Kravitz continued tweeting under the PhoneDog Twitter handle on behalf of his new employer.   Later, he changed his handle to delete the reference to PhoneDog (@noahkravitz), but he still kept the roughly 17,000 Twitter account followers he had collected as a...

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